Chapter 8 – Stories Sell

Good morning and welcome to Day 9 of your Car Boot Advent Calendar. By now, I hope you’re looking forward to these each morning with the same enthusiasm with which you push open the little flap on your real advent calendar in order to marvel at a Santa Claus shaped piece of chocolate.

Today, we take a look at how a good story can help you get ahead at your car boot sale, and how shouting at people really should not be regarded as an effective marketing strategy.