Where to find a cheap voice over

British Male Voice Over

Find a cheap voice over

Where can I find a cheap voice over?

 Your business is thriving, and you have a new product or service that you are ready to share with the world. Your research on Facebook, LinkedIn, Twitter have lead to you to one very simple confusion – that video is the number 1 method with which to truly engage with your audience.

 

The written word is by no means dead – you’re reading this right now, so there’s still some hope – but consumers’ attention spans are growing shorter – the onslaught of new media channels and the sheer convenience of all of it means that if you’re looking to convert that initial engagement into an active revenue stream, you need video.

And a good video, needs a good voice over. Now of course, you may well argue that you could just as easily pop your mobile into a selfie stick and start walking through a park whilst talking about your product. Intimate? Perhaps. Professional? Not so much.

Your research into where to find a voice over artist for your video is going to throw up a series of questions. Starting a search for a ‘voice over’ will yield results in their millions – the vast majority of which will not prove relevant.

So here, we’re going to take a look at some of the questions you can ask to help you source the perfect voice over artist for your video.

What am I trying to say?

 

voice over

What am I trying to say

Voice overs have changed dramatically over the past forty years. In the 1980s, it was typical to hear adverts with a much ‘harder’ sell to them. The voice over artist either shouted with all the enthusiasm of a children’s presenter who’d just won the lottery, or they were incredibly well spoken – suggesting an air of sophistication about a product to make the consumer feel just a little smug about buying a box of chocolates.

Move into the 1990s and regional accents became the flavour of the month. The well spoken ‘RP (received pronunciation’ accent was out and the Northern accents dominated our airwaves.

Skip ahead another decade, and the idea of the voice over artist ‘selling’ you something was almost completely gone. Now – the voice over was not a spokesperson for a company – he was your mate in the pub, your neighbour chatting over the hedge in the front garden. His was an opinion that you trusted, and if he recommended a product, you’d almost certainly investigate.

Now, the voice of the YouTuber is becoming the more popular style amongst advertising executives. It has a sense of being so much more ‘real’ – even though it’s often anything but.

Now these are general examples, but thinking about what you are trying to say will go hand in hand with how you are going to say it. It’s the job of the voice over artist to understand the relationship you’re looking for with your potential customers and to ensure that your video sets them off on the right path.

 

Which voice will appeal to my audience?

 So we have our advertising message. We know what we want our voiceover to say and we have some idea of how we want them to say it. Your script may not be finalised but that’s OK at this point. A good voice over artist will have worked with a number of well written scripts and will be happy to give you some tips on good copy to help engage your customers.

But who are we going to get to voice our script? Certain sub headings here can help you to narrow things down, and we can expand as we go.

Let’s start with a simple one – male or female. At this stage, you might not be sure, as you have a customer base which is not gender specific. That said, you may well have a gut feeling that one specific gender will work better than the other – this is not sexism or discrimination – just a gut feeling. As I’m writing this from a male perspective, I’m going to factor in that you’ve decided you want a male voice over.

What about accent? Are you a UK firm with UK customers? If so, it makes sense to go with a British voice over artist. Don’t allow the allure of Hollywood to mix up your message – use an accent from the country in which you plan to operate. Yes, your video has the potential to go global, and we will talk about dubbing in another article. Again, coming from my own perspective, we now know we are looking for a British Male Voice Over Artist.

Great, let’s look at age. If you’re for example, a company focussing on pensions and investments, them some 19 year old ‘urban’ voice over really isn’t going to work for you – unless you’re pursuing the comedic angle of using a voice in the wrong genre to spread your message – a bold, yet oddly effective means of marketing.

Great, so now we know that we are looking for a British Middle Aged Male Voice Over Artist. Fantastic! All you need to do now is work your way through the 450 million results and pick the one you want. Sure – you could just go for those artists that are lucky enough to find themselves on page 1 of Google. The trouble there is that you’re basing your decision not on a voice over artist’s talent, but on their knowledge of SEO, and that’s not what you were looking for, was it?

 I said I wanted a cheap voice over artist!

 

cheap voice over

I want a CHEAP voice over

Indeed you did, and we haven’t forgotten you, but before we look at the resourced available to you to find a cheap voiceover artist, perhaps we should take a look as to why that is.

If saving money is your ultimate goal, then you probably would not have found yourself at this point to begin with. You will have taken the simple step of handing your smartphone to a colleague and had them film you talking about your amazing new product whilst you’re sat at your desk.

Remember, the cheapest way to do anything is always to do it yourself.

 

Except of course, that such thinking is wrong on almost every conceivable level. You could service your own car, paint your own house, cook your own Michelin Star meals and cut your own hair, but unless you’re a true master in any of these fields, the results will be less than perfect, and you’ll end up paying a professional to come and correct your mistakes.

As the saying goes – buy cheap, buy twice.

 

So, I can’t get my voice overs cheap?

 You can, and as promised, this article will give you some tips on where to look. However, there’s something you need to keep in mind before you go down this route, and that is to look at what we mean when we use the term “professional voice over artist”.

That term is laced with ambiguity. Let’s first look at the barrier to entry to join the voice over industry. It’s zero. Using free software which you can download of the internet, you can plug in a USB microphone, hit record and call yourself a voiceover. In much the same way that I can grab a scalpel and call myself a brain surgeon.

And what about that word ‘professional’? In its literal sense, if you receive money for a job, you are a professional. Of course, some people toy with the idea of being ‘semi professional’ but all that really means is that whilst they are making money – they’re not making enough for it to be a full time job.

Which bring us on to where to find them. The easiest places are sites like Fiverr.com or 5Squid. Having a quick listen to the people that will ‘record your professional voice over for £5’ will very quickly demonstrate that you’ll get what you pay for.

I should stress that there are some genuinely talented people on these sites, but the £5 price tag is just the shiny treat in the shop window to get you through the door. Once you start adding up things like word count, high definition audio and lead times, their prices are comparable to all those other artists who choose not to put themselves on these sites.

It’s worth mentioning that the voice over community at large often takes issue with freelancer sites like these, as they serve to devalue a skillset which professionals have taken years to build up.

A true professional voice over artist will have invested in coaching and a broadcast quality studio set up with the means for their clients to direct sessions remotely. They are not looking to compete with these other cheap, so called voice over artists, and for good reason.

These ‘voice artists’ are hobbyists. They’ve heard there’s good money to be made by ‘simply talking’ and they want to give it a go. Now I am not saying that there aren’t going to be some genuinely talented people out there who are just starting out, but your choice is a simple one – do you want your brand represented by someone who just wants to make a quick buck, or would you rather put together a production with a voice over artist that will give you real business success?