Welcome to my first blog on my new website. Actually no, that’s not quite accurate. I mean of course you’re welcome, it’s just that this isn’t really a new website, it’s the same website that it’s been for a while, it’s just that I have moved it, and I thought I would explain why.
In a nutshell, it all comes down to SEO. Many years ago in an attempt to drive traffic to my website I purchased a piece of software. I won’t name it because – one, I don’t want to give them any free advertising and two, I would recommend anyone to stay as far away from it as humanly possible.
Now I really didn’t understand how it works and, being keen to get some visitors, I set it to work. Which is where things all went horribly wrong.
You see, in my naivety, I figured that lots of traffic would be good. It really didn’t occur to me that the majority of this traffic would have no interest in the services of a voice over artist and off they would go, but the problem was much deeper than that.
In order for this to work, the software started creating backlinks, and it looks like the majority of these took the form of spam filled comments on other sites which also had absolutely nothing to do with voice over.
At the time I didn’t know what was happening, and I certainly didn’t think it would do any harm. And then Penguin happened. For those of you not aware, Penguin is one of Google’s latest algorithms, and it has about as much tolerance for spammy backlinks as I do for reality television.
As a result, I was punished, and this punishment took the form of Google not really indexing me fairly. One day I would be in the top 10 for a certain keyword and the next day I was nowhere to be seen. It was frustrating and costing me money, and so I set about contacting the webmasters of the biggest offending sites to see if they could help. After all, it wasn’t their fault so why wouldn’t they and as it turns out, they did – the bad links were removed, so all I had to do now was wait.
And wait. And wait. And after several months of waiting, the number of bad links to my site dropped from 2,500 to about 2,406. At that rate I could start to see an improvement in my rankings by the time I could provide a voiceover for an old age pensioner without actually changing my voice.
Action had to be taken, and it’s drastic action too, because my old .com site has been around for ages, but what good is a site if nobody can find it? And so it is I present the new (not really) and improved (again, still the same) www.pauljrose.co.uk
Let’s hope that a few more people get to read this.