Why cold calling as a voice over is so important

For many people, cold calling is a dirty word (or two words, for my more pedantic readers). The sheer thought of calling a complete stranger to offer your company’s goods and/or services can be terrifying to some. And that is understandable. More and more, our experience of the cold call is one of some foreign […]

Weak opening lines for cold callers

In this blog, I’d like to talk about the wonderful world of cold calling. I know, I know – you’ve probably had just the reaction that I was looking for, and that’s the point. The trouble is that we have all been there. It’s been a long and hard day at the office, various customers […]

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