Time to reveal my Christmas campaign

pexels-photo-264988Oh sure, I know what you’re thinking – bit early to start talking about Christmas isn’t it? Actually in this case, it’s a bit late.

You see, in October of last year I was contacted by an old friend of mine who now looks after the marketing of a rather well known engine manufacturer. Their plan was to create an animated campaign based on The Twelve Days of Christmas and he wanted to know if I would be interested in singing it.

Well, not just singing it. It would be up to me to write the lyrics, and produce the entire track.

Challenge accepted.

First we had to take a look at the goal of the campaign, and we quickly learned that it was to essentially thank all of their customers whilst also showcasing some of the products of which they were most proud. We went through the catalogue and they pointed out the items that they wanted mentioned. As luck would have it, their biggest item was known as the FJ180V and yes, you guessed it, that fitted perfectly as my ‘partridge in a pear tree’.

Lyrics written, it was then onto the music. A real band would have been beyond budget, and producing the whole thing electronically myself would have been just a little beyond my skill set. Don’t get me wrong – I could do it, but it would have sounded rubbish.

As luck would have it, I was able to purchase a really fantastic version from an online royalty free site, and confirmed with them that it was OK to sing over the top of it. There are lots of rules when it comes to using copyright free music, so it’s always best to check with the publishers first.

Now to form my choir, and this is where clever editing and multi tracking comes into play. I was going to sing at least three parts and I brought my wife and another good friend in to bolster the group. There were three of us, but we would end up sounding like a lot more.

It was at this stage that I decided that this project would be served so much better if I hired a real producer with experience of mixing music. Again, I can do it, but I could only serve hamburgers, and I wanted to give this client Filet Mignon.

And so it was that, in the second week of November, our finished audio was delivered to the animators for them to work their magic. The campaign was delivered over 12 days, starting on the 1st of December, with each day revealing the product for that day and teasing what would be coming tomorrow.

It was posted on the client’s Facebook page and I now have permission to share it with all of you. And to save you some time, I’ve skipped straight to Day 12 so that you get the whole song in all its glory.

I want to thank everyone who helped make this happen, it was a lot of fun. Enjoy: