Now there’s a title which I imagine may have peaked a little bit of interest. How to get a million followers on Twitter. Well, here’s my advice in a nutshell – don’t.
That’s right, don’t do it. There is a group of people who will readily have millions of followers – A list celebrities, high ranking politicians, sports heroes, pop stars and so on. These people’s followers are their fans – thousands, if not millions of people who believe that if they write something interesting to their idol, that there is a very real chance that their idol will write back.
Now I know that many of you will have a story of how you once tweeted a celebrity and then they wrote back and now you’re the best of friends but let’s face it, the majority of us don’t have that story. The thing is though, there is another group of people who also have hundreds of thousands of followers, and these are the people that I want to talk about here.
Today I was followed by someone on Twitter. That’s always a nice feeling, that some random stranger might be interested in what I have to say. Now many people automatically follow back at this point, but I don’t. I check the person out. I read their profile and take a look at their follow stats. This particular person has 610,000 followers and is personally following 481,000 people. Let me say that last bit again, he is personally following 481,000 people.
How on earth is this person getting any valuable information from Twitter? Surely his feed must be scrolling by so quickly that it would be impossible for him to read even 3 of the 140 characters before they’ve gone.
I just don’t get it. There are countless people who buy followers, or who offer software for you to get tens of thousands of followers yourself. What’s the point? Is there really any value in bragging about the fact that you have purchased friends? “Check it out man, I’ve for 150,000 followers on Twitter!”, yes but 149,998 wouldn’t know you if they hit you with a bus and the other two are your mum and dad.
I believe that Twitter has real value in business. I met my coach and demo producer through Twitter, I became friends with a producer of a well known show through the same medium. I have little over 300 followers and I follow about 500 people. There’s a real value to me in each and every one of those relationships – do you really think the guy following 400,000 people can say the same?