Now yes, your first thoughts may well be that the title of this blog post was a shameless attempt at some pretty basic SEO. Naturally, if that works then that’s lovely, but it’s not the reason that I did it.
I was attempting to convey the enthusiasm one would usually associate with the voice over of a home shopping infomercial. You know the sort – a passionate individual who lays out a fantastic offer before your very eyes, pauses for a moment and then announces, “But Wait – there’s more!!!!”
To hold my hands up, infomercials and the products associated with them are a bit of a guilty pleasure for me. My kitchen is a shrine to gadgetry and I have attempted numerous methods to lose weight from the comfort of my own living room. Trouble with those products are they my brain is preconditioned to associate the watching of television with the intake of calories, rather than working to burn them off.
Voicing these programmes – especially the full 30 minute programmes, can prove to be quite a tiring affair, as one has to maintain a level of energy that’s so much higher than that of a traditional sales person. For me, the danger is that I start to worry that my reading of the script is coming across as somewhat ironic; I’ve performed home shopping voice overs as comedy bits – there’s a pattern which the audience recognises and I’m happy to play off of that. Doing it for real means keeping my tone in check without being so self critical that the read loses its sincerity.
It’s a tightrope, but one that I am happy to walk. I’ve voiced fitness programmes, torches and even the latest craze in nutrition, which you can see here:
It’s probably a good idea to point out that I am not offering these videos up as any form of endorsement of these products, but merely to showcase my work as a voice over artist.
But Wait! There’s more…..
Umm, no, actually that’s pretty much it.